Wednesday, December 9, 2009

Where PR is found in YOUR everyday life PART 3

ACTION VS REACTION
----------------------------- = PR
CONSEQUENCE

Have you ever seen a minor car accident where one person was most definitely at fault and denied blame but instead pointed fingers, made accusations or just flat out acted completely inappropriately?

This is a very common occurrence. It is easy for us to loose our 'cool' sometimes in the heat of the moment. Although it can be common, it does not make it acceptable.

Most people who react this way don't deal with the consequences. In your everyday life, you may be able to get away with it. For celebrities in their everyday life, they can't. They need to address that they have made a mistake, reacted in the heat of the moment and issue an apology.

Where do you see that in your everyday life?

In the workplace or classroom sure, you may see people fess up and claim responsibility and deal with the consequences. In a situation such as a minor accident, where you may never see that person again, the consequence goes on without having been dealt with and the communication issue is never tackled.

PR in these situations may leave us with a little more peace and more effective ways of communicating with each other.

Where PR is found in YOUR everyday life PART 2

BRANDING...

It is almost an everyday occurrence when we hear new rumors about someone around us. Being in college, it is unusual to not hear these things.

Most of the time it is the negative false accusations we hear or spread and rarely ever false stories of triumph (spread by a third party).

This is a sure method to ruin an individuals brand. (Yes, we as people have our own brands or reps as well.)

Most of the time, these rumors are created out of spite, jealousy or wrongful communication among peers.

Without PR (taking control of the situation), these rumors go uncleared and leave a mark on your brand. PR is (among other things) an effective way of communicating and protecting these brands in your everyday life.

Where PR is found in YOUR everyday life

Since I have started taking this Public Relations course, a lot of people have asked me "what the heck is PR?" or "why is that even necessary?" To these people, I try to explain that public relations is all around them. Most of the time they still don't get it. So for those people, this blog is for you.

Public relations has been around you your whole life. For example, think back to when you were in highschool. Try to remember that one time you told that ONE person your parents were going away for the weekend. Next thing you knew, the whole school was talking about a party happening in your crib. This is an everyday example of PR in your life.

Now, I know in this situation you wouldn't be able to just call a press conference or send off a news release telling everyone otherwise. But you would need to handle it with some serious communication strategies. Communication is just one thing I learn in my PR course.